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Whistler, BC CA
(604) 935-1923 / (877) 93-PRIOR
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About Prior

Prior Manufacturing offers a custom, factory direct buying experience unique to the industry. Customers can not only choose their style and size but also which topsheet and base graphic they desire on their new Prior Snowboard or Skis. Imagine having the only board that looks like yours, built especially for you with your name written on the top.

Prior has been handcrafting snowboards since 1990 and is known worldwide as a maker of some of the very best boards available. All snowboards are made at the cusom Prior factory in Whistler, Canada.

All Prior snowboards and skis are handcrafted in our custom factory in Whistler BC Canada – home of North America’s largest ski resort. Prior has been in business since 1990 and has earned a reputation for making some of the best snowboards and skis available anywhere. More than 30 snowboarders have won World Cup events on Prior boards since its inception.

Prior owners and staff also live the lifestyle. If, at any time you have thought that you would like to buy your board or ski from a tight-knit crew doing what they love…look no further. We use the huge mountains at our doorstep to fine tune our equipment to ensure it is the best it can be. Just don’t call us after a 20cm snowfall until after Noon.

Production is year round at our facility and our doors are open to the public during regular business hours. Our focus on the Big Mountain experience gives our boards, skis and our company a very strong, very loyal following. Throughout the years our goal has remained unchanged: “To make the best snow-riding products as determined by our customers.”

Prior began operations in 1990

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New Gear From Prior This Season

Our 2009 World CUP race metal board is highly acclaimed as a carving tool without peer.

Where to Buy Prior Online

You can also purchase Prior directly from their website

Prior - Their Specialties

Prior offers a factory direct custom buying experience from the people who know their product and understand their customer’s needs. You can walk in and buy skis or a board off the rack or have a custom board built in about three weeks. Prior offers approximately 12 topsheet and 12 base graphic options which are interchangeable; giving customers the chance to have a ski or board that is customized to their desires. Prior is committed to the community around us and commissions local artists to design our topsheet graphics.

Prior Manufactory offers a lineup with more depth and performance than any other in the industry. Competing in the Olympic parallel G.S.? We can build that board. Riding the freshest, deepest powder right off the heli? We build that ski. Earning your turns on a hut to hut alpine trek? We build more of those boards than any other company. Get on board a Prior this season, see what the ride is all about

Prior Service

The Prior factory and showroom is open to the public 7 days a week all winter long and free factory tours are available by request. Our boards and skis are available to demo out of the factory in Whistler. The Prior Demo Tour will be covering the Pacific Northwest region of North America this season. Check out the demo schedule at our web site for tour dates, monthly giveaways, and to receive the Prior Flyer - the best way to be kept up to date on Prior products and events.

Other Brands in the Prior Family

Prior offers a range of accessories to complement our skis and snowboards. We carry snowboard bindings from Ride, Flow and Bomber Industries. For backcountry equipment, we offer Voile splitboard skins, parts and accessories. We also stock DaKine stomp pads and travel bags. Alpine ski bindings are available from Tyrolia, and telemark bindings and components from G3.

Prior Products

Alpine Skiing
Alpine Skis
Alpine Bindings
Alpine Skiing Accessories
Men's Alpine Apparel
Women's Alpine Apparel
Other Alpine Softgoods
Alpine Ski Bags
Telemark Skiing
Telemark Skis
Telemark Ski Bindings
Technical Gloves / Hats
Telemark Bags and Packs
Snowboard Bindings
Snowboard Accessories
Men's Snowboard Apparel
Women's Snowboard Apparel
Other Snowboarding Softgoods