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Salt Lake City, UT US
(801) 975-9500
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About 4FRNT

4FRNT is a rider-owned independent free-ride company founded in California in 2002. As riders, we design progressive skis to propel the sport of skiing and the possibilities that lie ahead for our sport. We believe in durability and shape. We offer a full array of winter products, including skis, bindings, poles and soft goods. 4FRNT is currently manufactured in European ski facilities and managed out of Salt Lake City, Utah. You can find us worldwide in over twenty-five countries.

4FRNT began operations in 2002

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4FRNT Contact Information

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New Gear From 4FRNT This Season

For the 2008-09 season, we've introduced a new line called the Identity Series, which includes the Grom, the Madonna, & the Pique, all non-signature models. The Grom is in its 2nd year and we added a 147 cm length. This is the perfect starter twin-tip for your up-and-coming little ripper.

The Madonna is our one-quiver all-mountain women's ski. It comes in 3 sizes, 155, 165, & 175, and utilizes the same megablock core as the MSP. Its 90mm waist is the perfect width for any condition.

The Pique is our first non-twin tip model and comes in four sizes, 160,168, 176, & 183. It has two layers of titanium, so it's super supportive and stable. With one of the quickest turn radius' of the bunch, the Pique carves trenches on piste.

The EHP is back and better than ever. For you smaller folk, we added a 179 length that incorporates the same pintail as the 186 length.

For bindings, we've partnered with Tyrolia, so be sure to check out the new and improved deadbolts and padlocks.

Where to Buy 4FRNT Online

You can also purchase 4FRNT directly from their website

4FRNT - Their Specialties

Our skis are all designed with sandwich construction and designed with 100% control of our riders. Other companies may offer pro models and team influenced design but few actually leave the entire design process in the hands of their riders - and that's the only way we know how to do it. We ski everyday, all year long, redefining whats working and what isn't from a freeride perspective. You can count on 4FRNT to offer completely unique shapes with tailoring symmetry so when you have a chance to get on the snow, you're not playing catch up like the rest of your friends.

4FRNT Service

Since school is already expensive enough, we are introducing our COLLEGE BREAK PROGRAM. Go to http://shop.4frnt.com and set up a user id with your college email to receive 30% off all hard and softgoods. If you do not have a college email, shoot us your class schedule to verify eligibility and we'll clear you. For anyone not in school, all domestic orders over $50 and international ones over $100 will receive free shipping. Enter "FreeShip" and "FreeShipWorld" respectively.

4FRNT Products

Alpine Skiing
Alpine Skis
Alpine Bindings
Alpine Skiing Accessories
Men's Alpine Apparel
Women's Alpine Apparel
Children's Alpine Apparel
Alpine Ski Poles
Other Alpine Softgoods