We now have two locations in Ruidoso to serve our customers faster. Free Skiing is fast becoming a new favorite of young skiers. This year we have added Armada and Line skis to our rental fleet and sales line. We have over 300 snowboards in stock for rent or sale. We carry the new short skis or blades as some are called. We also have almost a thousand pair of regular and shaped skis for those traditionalists. We have plenty of equipment for juniors, adults, beginners to expert. We are know as THE FAMILY PLACE and our motto is "It's All Downhill From Here".

What We Specialize In
We have ski and snowboard shops that have quality equipment and clothing for both sale and rent. We stay open later than other shops. We have friendly service and have a least one person per shift who speaks spanish for our mexican customers. If you want great equipment at a good price, Action Ski, and Action's Boarderstop will have what you need.

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Season Leases
We can lease you an entire ski or snowboard package for the entire season.

Sseason Lease Prices

Last updated on 11/29/2011. Always call for latest pricing.

Types of Gear
We have two individual shops that focus on three entirely different specialties. Boarderstop is Ruidoso's only Snowboard shop that offers exclusively boards. No skiers allowed! We have the best selection in the state and our name is getting buzz even as far away as Colorado where we have shipped product. Action Ski & Snowboard is our high volume rental shop where we cater to groups and families. We have a great retail section geared to skiers who are looking for the newest and best in ski equipment. You owe it to yourself to stop by any of our two locations and look around. You won't be disappointed.

Certifications
Certified in all brands we carry. We have the finest tuning equipment in the sate, offering the Montana Crystal-Glide tuning system with the new 3D edging and polishing system.